The one and only conference covering the entire CIS pharmaceutical sector.

26 - 28 February 2020

Radisson Royal Hotel, Moscow, Russia


Roger Elia is the General Manager of Merck Biopharma in CIS

Born in 1976 in Lebanon. Roger holds MBA in Finance & Marketing. Roger lived and worked in Lebanon, Russia, CIS and South Korea. Since 2018 he has been living and working in Russia.

 Professional background

2018 – now
General Manager of Merck Biopharma in CIS
2015– 2018
Business Unit Head at Merck Ltd Korea
2014 – 2015
Strategic Alliance Leader at Merck LLC Russia
2011 – 2014
Marketing Manager at Merck LLC Russia
2009– 2011
Market Access and Pricing Head at Novartis Oncology Russia
2003– 2009
Various management positions at Pharmonyx Ltd in Russia and CIS
1994 – 2003
Medical Academy, Moscow

Alexey brings 10 years of consulting experience across a variety of sectors with focus on healthcare and pharmaceutical industry in Russia, Ukraine, Kazakhstan and globally in Europe
Alexey has been a part of 100+ projects on strategic, commercial, marketing and manufacturing issues with multinational and local clients in healthcare
Before joining IQVIA he worked for KPMG Strategy leading strategic and operational projects
MBA from IE Business School (Madrid), MA and BA from Higher School of Economics (Moscow)

Evgeniy Kunda built a successful career in Proxima Research LLC, starting with the position of the analyst to the Commercial director of Proxima Research International.
Over 15 years he has been involved in the management and participates in the project`s development.
His achievement is the expansion of the information space in the CIS countries.
Now, the main task of Evgeniy is to optimize existing services and business processes, build effective communication with global IT vendors and Proxima`s business partners, formation of a development strategy, search for and launch innovative SFE-solutions for the Pharma market.

Irina Ivanishcheva was appointed to the position of Corporate Affairs and Legal Director, AstraZeneca Russia & Eurasia in 2016. In her role, Irina provides legal support to the entire region and is responsible for communication with the government authorities and developing internal and external communications in Russia and Eurasia.

Irina joined AstraZeneca in 2002. In 2006, she started to work in the legal department and after one year became the Head of the department. Irina has achieved impressive results during her time at AstraZeneca. Her efforts helped to shape the work of the legal department, which provides comprehensive support in matters concerning corporate, commercial, labour, and antitrust law to AstraZeneca’s business in Russia and Eurasia.

Irina has two university degrees. She graduated from National Research University of Electronic Technology and the State University of Management with a major in law.

Sergey Rud is the General Manager of Proxima Research - the company specializing in the field of systematization of information from the pharmaceutical market and provides different services for the pharmaceutical market in Russian Federation, such as databases support, CRM implementation, business intelligent systems, retail audit, physician prescription audit, market research and consulting.

Mr. Rud graduated from Russian Military Medical Academy with a degree in Surgery in the area of Obstetrics & Gynecology. 

After a practice in real medicine as a surgeon, in the beginning of 2000 he started a career in pharmaceutical business. Mr. Rud has many-sided experience in Sales & Marketing on the Pharma market. He worked as a Regional Manager and Market Research Manager in Bayer AG and Eli Lilly & Co.

Dr. Eugen Hertel has consulted the top management of numerous companies from various industries before moving into the field of digitization of the pharmaceutical industry. The focus was on the establishment and optimization of organizations, structures and processes and the corresponding change management. He sees serialization & aggregation in the pharmaceutical sector as the basis for the further development of this industry in terms of digitization. In his current role as “Head of Sales” he is responsible for the Sales & Marketing activities in Europe and the CIS countries. His passion is not only the development of business models and in particularly the establishment of international sales organizations, but also the training and further education as well as the personal development of the next management generation. He has already taught at different international universities and has worked on many projects in this context.

He advises and leads projects for many multinational companies in pharmaceutical, healthcare, consumer goods, information and technology industries on various matters including commercial, employment, tax, customs, intellectual property and litigation.

Shakhrukh has an extensive experience on representation of pharmaceutical clients in negotiations with state authorities and third parties. He also successfully supervised representation of clients interests in a wide variety of judicial disputes in the Republic of Kazakhstan, both commercial and those in relation to actions of state authorities.